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posted in usability
on 9 Jan 07 | about news
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Usability and Online Car Buying
 | This article from David Strom will eventually appear in the New York Times, but you can read it on his site first. What's interesting about it is that he looks at the changing relations between online and offline purchasing and how convergence and critical mass have now made it possible for some significant developments.
This is all in the context of car buying in the States and the new service Zag.com. However, it is indicative of how things are likely to shape up where the interests can be assembled. |  |
Link to full article
Courtesy of usabilitynews.com
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