 | According to a survey of 2,600 adults conducted by Burst Media in November, three out of every four men on the Internet watch video content -- as do more than half of the women online. Almost half of the respondents watched news clips; other content viewed included movie trailers, comedy, music videos, and TV shows and clips. The point is, video is becoming an integral part of the web surfing experience for many people, and you don't want to get left behind.
Assuming you have some good video content to put up, however, that raises a question. We all know that search engines are most comfortable with text, and have problems indexing other kinds of content, including video. If most of your visitors are finding your site and your content through the search engines, how are you going to let them know about all the great videos you have posted to your site? There are certain techniques you can use to help the search engines find your video content and index it correctly so that searches on the relevant keywords will bring up links to your site. In fact, since video optimization is in its early stages yet, you might even be able to score highly for broad-based keywords you wouldn't dream of putting a lot of effort into with conventional SEO. |  |
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